Apr
08
Bon Appetit Raises Ads to New Place of Honor
Posted in: Uncategorized
NEW YORK (AdAge.com) — We wouldn't have thought there was much real estate left in magazines still untouched by advertisers, not after Mini USA appropriated the staples in Rolling Stone. But Starbucks has found some. In the May issue of Bon Appetit, Starbucks takes over the business-side masthead, asking the roll call of the magazine's executives, "What do you like best with your Starbucks coffee at home?"
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