Hasta La Creative!

There is a false assumption when talking about what goes viral. It’s something like this: “Viral is what happens to great content.”

It’s a nice thought. Sometimes it’s even true. But as much as we’d like to believe that well-scripted, beautifully produced and properly placed content always goes viral, again and again we see examples of how that’s just not the case.

When we look at the most popular form of content on YouTube right now, we find something called “shopping-haul” videos. These are webcam videos of teenage girls and young women showing off clothes they just bought. Bad video, bad sound — and still many of these pieces of content soar to tens of thousands of views.

Continue reading at AdAge.com