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Facebook is accumulating evidence to make the case that it’s become a mobile company. Thirty percent of its first-quarter ad revenue came from mobile ads, up from 23% last quarter.

Leading into its fraught IPO last year, the question of how Facebook would make money off users who access the platform primarily from their mobile devices was a serious existential threat to the social network. The company only announced its first mobile ad offering in February 2012. Since then mobile news-feed ads have become ubiquitous, and gaming companies have seized on mobile app install ads.

Facebook reported that 3,800 developers bought mobile app install ads last quarter to drive 25 million app downloads.

Continue reading at AdAge.com