Walmart Is First Marketer of the Year at AHAA Conference
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Walmart was named the first Marketer of the Year by AHAA: The Voice of Hispanic Marketing at the Hispanic group’s annual conference on Wednesday in Miami.
Tony Rogers, Walmart’s senior VP-brand marketing and advertising, and Greg Warren, VP-creative marketing, accepted the award by Skype after being stranded in Chicago on their way to Miami.
In its announcement of the new honor, AHAA cited Ad Age’s coverage of a Walmart presentation from the October 2012 Association of National Advertisers’ multicultural marketing conference, where the two Walmart execs pledged that the company would double its 2013 multicultural ad spending. The move was part of a sweeping initiative to move the company from a silo-like approach and ensure everyone takes full responsibility for multicultural marketing.
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