Behind the Five Most Creative U.S. Hispanic Ideas
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The top five U.S. Hispanic ideas, chosen this week in awards organized by the Hispanic creatives’ group Circulo Creativo, include the first abs-building yogurt for men and an environmentally-friendly tent that doubled as a Glad trash bag at Austin’s SXSW festival.
If these ideas don’t seem particularly Hispanic — although a Hispanic agency is behind each one — it’s just another sign of how integrated Hispanics have become in what WPP Chief Executive Martin Sorrell, speaking at this week’s Association of Hispanic Advertising Agencies (AHAA) conference, called the “new mainstream.”
In an advance look at Hispanic work that might do well next month at the Cannes Lions International Festival of Creativity, here are the U.S.H. Ideas awards’ top five:
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