Hasta La Creative!

To promote Labello’s new range of flavoured lip balms, which offer a touch of exoticism with every kiss, Draftfcb Vienna have created a wild new print campaign. In “Taste the exotic” striking close-ups of rare animals are shown. But this isn’t your average nature documentary: thanks to a makeover with the fruity new range, the featured animals appear ready to kiss the observer with their full, luscious lips.

Advertising Agency: Draftfcb, London, United Kingdom
CD: Patrik Partl, Phil Hewson
AD: Romain Berthet
Junior AD: Kerstin Frühwirth
Account Director: Sonia Semaan
Copywriter: Natalie Pillwatsch
Graphic Design: Sabine Steinacher