Who Was Mather? Meet the Lesser-Known Men Behind Famous Agency Names
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There’s a funny thing about the names of ad agencies. They can grant a kind of immortality even if the name on the door didn’t have all that much to do with what made them famous.
Take Charles Crispin. His family name is on the door at Crispin Porter & Bogusky, probably the most talked-about agency of the 21st century. Thing is, there were seven years left in the 20th century when Mr. Crispin left the company his father Sam founded back in 1965. Charles was out of there before that iconic Ikea work that won Cannes, before the Subservient Chicken and before a killer new-business run that turned the Florida shop into a global player.
We caught up with Mr. Crispin over LinkedIn, where he said it isn’t weird at all to be a familiar name in a business he left 20 years ago.
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