U.K. Grapples With Brain Drain as Talent Takes Off for U.S., China
Posted in: UncategorizedIt looks like U.K. ad agencies are losing top talent to the former colonies as key players head for higher salaries in the States or the friendlier tax climes of Asia.
Recent examples include Chris Macdonald, who is moving from CEO of McCann London to president of McCann New York. Another Brit, Robert Harwood-Matthews, became president of TBWA/Chiat/Day, New York, last fall, promoted from president of TBWA U.K. Group.
Whatever the career and lifestyle reasons for crossing the pond, one thing is clear: The money’s better. According to global recruitment consultant the Talent Business, U.S. ad execs are paid significantly more than their British counterparts. A chief creative officer or executive creative director, for example, earns $700,000 to $1 million in New York, compared with $475,000 to $640,000 in London.
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