Hasta La Creative!

IKEA’s new campaign Say it with a bed! let´s you embroider your own bed and give it tosomeone who’s taking a new step in life. The agency behind the campaign is Åkestam Holst.

“Life keeps changing, but how often does your bed change with it? Not often enough. Show the world that you are taking your next step – Say it with a bed!”

URL: www.IKEA.se/sayitwithabed

Advertising Agency: Åkestam Holst, Sweden
Account Director: Kjell Månsson
Creative Director: Andreas Ullenius
Planner: Mikael Grenros
Account Manager: Anna Nolendorfs
Copywriter: Viktor Jacobsson, Maja Folgero
Art Director: Andreas Ekelund, Petra Albrektson
Digital Producer: Alex Picha
Prod. Co.: B-Reel