Apr
04
Sears Wants to Dust Off Brand
Posted in: Uncategorized
NEW YORK (AdAge.com) — "We have a lot of lapsed customers," said Chief Marketing Officer Richard Gerstein. "Sears is a great brand in people's minds. … We've become just a little less top of mind." Maybe that's due to the company's 13% drop in ad spending in the past two years, its focus on pushing particular departments or promotional items rather than building a consistent image, or its 200-plus stores that it admits look rather shopworn.
Post a Comment