Apr
04
Savvy PR Firms Could Soon Rule Native Ads and Social Campaigns
Posted in: Uncategorized
I don’t know how many examples it takes to define a trend, but two recent Ad Age stories about public-relations firms point to a notable shift in the advertising landscape.
“Edelman Moves Into Paid Space” announces that the public-relations firm will focus on the integration of paid media with social-media programs.
Another headline reads,”Weber Shandwick Sets Up New Unit To Capitalize on Content Marketing Craze.” This new unit, the article explains, will market native advertising and digital-media buying.
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