Hasta La Creative!

As spring breakers descended on Florida last week, they were met with near-record levels of cold. Indeed, across the country from New York to Atlanta to Denver, temperatures were well below normal and much of the Midwest was blanketed in snow during the first official days of spring.

It’s been a rude introduction to the spring selling season for retailers, which a year ago saw sales jump, thanks to the warmest March in more than 100 years.

“For most businesses, spring sprung early in 2012, providing a great start to the season with strong traffic and increased opportunities to move more of their seasonal inventories at regular-price levels,” said David Frieberg, VP-marketing at Planalytics, which offers weather intelligence. “Coming into March, many retailers were up against extremely difficult comps that, without similarly favorable weather, would be tough to match. The weather did not repeat itself, and as a result, many retailers will be reporting a difficult month.”

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