Should Your Global Agency CEO Be Based Out of Asia?
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In what is billed as a “strategic relocation,” digital agency network Profero announced a move of headquarters for its global CEO, Wayne Arnold, from New York to Singapore.
The move is being undertaken because Mr. Arnold says the bulk of growth opportunities with advertisers are coming from Asia, and so he wants proximity to the clients and offices (which in Asia include Beijing, Shanghai, Seoul and Tokyo) with the best growth potential.
It makes Profero –one of a small number of independent digital shops with scale– the only that has a global CEO based permanently in the region. Across the industry, there aren’t too many examples of agencies exhibiting the view that having your leader based in New York or London is old-school. But there are signs it could be moving that way.
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