Mar
18
The Purchase-to-Ad Data Trail: From Your Wallet to the World
Posted in: Uncategorized
When Maya buys a pair of running shoes at a sporting-goods retailer using her store loyalty credit card, that information is almost immediately diffused across a spectrum of consumer-data companies and databases, or as one data consultancy exec put it, “from your wallet to the world.” Here’s what Maya’s data journey from purchase to targeted marketing message might look like.
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