As Chevy Heads to McCann, 200 Staffers Must Decide if They Want To Go, Too
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The nearly 200 employees who’d been hired by Goodby Silverstein & Partners to work on the General Motors business have a big decision to make: should they go to work for McCann, to which the Chevy account will be transitioning over the next few weeks, or take their talents to a new shop?
GM today made official the news Ad Age broke on March 8 of talks between the carmaker and Commonwealth execs to remove Omnicom Group’s GSP from the equation and put Interpublic Group of Cos.’ McCann in the driver’s seat at the agency.
The move gives McCann global ad responsibilities for Chevy. When Ad Age originally reported the news, GSP Founder Jeff Goodby told Ad Age he hadn’t been made aware by GM Interim CMO Alan Batey that any of those discussions were taking place. That changed rapidly as the news began spreading like wildfire in Detroit. The agencies have since been in a holding pattern waiting for the automaker to publicly address the changes.
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