Huge Hosts Crash Course in Coding Over Four Days at SXSW
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On Tuesday night–the last night of SXSW Interactive–a crowd of newly minted software developers were drinking in the back patio of Midnight Cowboy, a speakeasy on Austin’s famous 6th Street. These people weren’t celebrating the end of the festivities, however; they were celebrating the new set of skills they learned over the past four days.
While others were attending panels and parties, this group was busy learning computer programming skills in the Frost Tower in downtown Austin courtesy of a class hosted by Brooklyn-based digital agency Huge.
“One of the biggest challenges in marketing is that the people responsible for decisions don’t know what it takes to implement certain solutions,” HUGE’s director of marketing Sam Weston said. “It’s a priority for us to teach our own employees and others the language that the world is written in now.”
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