Mar
11
Independent Media Hit Back During Ad Ban in Argentina
Posted in: Uncategorized
As American marketers fight against sales taxes on advertising, their Argentine brethren are facing a scenario in which ads have actually been banned by the government.
The battle erupted in Argentina after the government imposed a two-month price freeze on the country’s supermarkets, hypermarkets and household-appliance retailers — and told them not to advertise in newspapers or on TV or radio during that period.
The ad ban was put into place Feb. 1, purportedly to help curb double-digit inflation. The news was delivered verbally to marketers including Walmart, Carrefour, Coto, Disco, Garbarino, Jumbo and Ribeiro by Commerce Secretary Guillermo Moreno.
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