Hasta La Creative!

The elite of Australian marketing. They’re a tough crowd. As their governing body, it’s the role of The Communications Council to remind them every day not to fall into habit’s vicious cycle.So Leo Burnett, Melbourne sent them a piece of mail too big and too precious for the wastepaper basket. A mantra designed by the great immortaliser of words, Anthony Burrill, to take pride of place in their workspace. This was a message we should all live and work by: to constantly challenge the way we think.We invited CMOs to send the most innovative members of their team to Circus Festival, where even the most experienced marketer could be rewired to think like a Circuit Breaker. These invitations became objects of desire, displayed proudly in offices across the country, including ours.

Advertising Agency: Leo Burnett, Melbourne, Australia
Chief Executive Officer: Melinda Geertz
Executive Creative Director: Jason Williams
Creative Director: Andrew Woodhead
Copywriter: Jono Aidney
Art Director: Rob McDowell
Account Director: Chris Ivanov
Photographer: Derek Swalwell
Retoucher: Johnson Diep
Typographer: Anthony Burrill
Account: Jacquelyn Whelan
Printer: Adams of Rye