Hasta La Creative!

You’re an “idea person,” right? You work with “idea people,” yes? Then I’ve got a bunch more questions for you:

How do you and your colleagues come up with ideas? Are your brainstorming sessions usually attached to a particular project, or do you ever do freeform brainstorms? Do you or your colleagues write “ideas memos”? Who reads them? If a good idea isn’t attached to a particular project — if it’s not considered “strictly relevant” to the project at hand — whose job is it to consider whether to act on it and try to implement it?

I’ve been thinking about how organizations manage the flow of ideas because of my fascination with a Manhattan product-development studio called DE-DE (which stands for design and develop). I first paid a visit to DE-DE last summer — at the time, it shared space in a tech incubator on the edge of Chinatown — as it was releasing its first product, a “crowdspeaking platform” called Thunderclap (www.thunderclap.it).

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