Hasta La Creative!

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home.

Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director: Jorg Riommi
Art Director: Vitor Mainho
Copywriter: Alice Gnodde
Art Buyer: Iris Teubert, Victoria Sigrid
Accounts: Lars Bendels, Niklas Boger, Thomas Adam
Production: Ben Schlangen, Charlotte Kühn
After effects/graphics: Christopher Kasten
Editor: Gabriel Manz, Jeremy Nagel
DoP: Tobias Schrenk, Tim Lukas Leinert
Sound Engineer: Thomas Rudeck