Hasta La Creative!

Existing problem:
Make the JOUPI signs more visible, but also entertain in stores our targets: parents and children.

Suggested strategy:
Our strategy has been to differentiate ourselves in this very competitive market.
The challenge was to illustrate the slogan of our sign “Expert en sourires d’enfants” on basic communication tools and to find promotional tactics in the absence of major investments in the media.

Description of the launch of the campaign and of its implementation:
Creative axis: We created an animated and interactive paper bag that can demonstrate visually and directly to our customer the effect the toy he just bought will have on his kid. Simple: the bag is empty, the child’s face is sad but when the customer holds the bag by its handles, the child’s face shows a big smile. The success was huge therefore the client decided to continue this year and distribute the bag in over 100 outlets during the christmas activity peak season.

Advertising Agency: Havas 360, Paris, France
Creative Director: Thomas Derouault
Art Director: Sabrina Leva, Thomas de Belleville
Executive Creative Director: Thomas Derouault, Hugues Pinguet
Advertising Manager: Marie-Claude Morat
Account Supervisor: Anne-Flore Seringe
PR: Delphine Le Floch
CEO: Vincent Mayet, Matthieu Habra