Hasta La Creative!

Twitter is signaling to agencies that it’s all grown up and ready to service them the way the likes of Google and AOL do.

The company has hired a new director of agency business development, former Google exec Matt Derella, who oversaw the company’s relationship with Publicis, the world’s third-largest holding company by revenue.

Google has invested considerable resources into improving its image at agencies after building its fortune largely as a self-service advertising platform. Publicis has close ties to Google and uses its DoubleClick Bid Manager for much of its targeted ad buying. Now Mr. Derella will be tasked with establishing relationships at other ad holding companies on Twitter’s behalf.

Continue reading at AdAge.com