Hasta La Creative!

Chinese retailer Yihaodian takes its battle for customers to the real world, with a clever guerilla stunt by Ogilvy & Mather. The company “launched” 1,000 stores seemingly overnight, located in front of Chinese landmarks, and in some cases, in front of brick-and-mortar supermarkets.

The catch: They aren’t real. They exist only in the virtual world, and consumers can see, visit or shop at them using an app (https://itunes.apple.com/us/app/wu-xian1hao-dian/id561927089?ls=1&mt=8) while they are physically present at the “location.”

“We want to create buzz and raise awareness of Yihaodian’s more convenient shopping offer. While traditional offline retailers are desperately trying to move their businesses online, we thought we’d do just the opposite … and give the game an interesting twist,” said Ogilvy Shanghai managing director Yuan Yong in a statement.

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