Jul
29
Apple Shoots Self in Foot With New Windows-Like Campaign
Posted in: Uncategorized
So everyone is piling on TBWA\Chiat\Day for two its most recent Apple commercials in which a Dell Dude-like character comes to the rescue of people in the midst of various computing nightmares. The piling on is well warranted for one simple reason; Apple products are supposed to be so easy to use that you rarely have to call in an Apple Genius for help.
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