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On September 11, 2001, the world was forever changed by the tragic events that took place in New York City, Washington D.C., and Pennsylvania. In the aftermath of the attacks, the nation came together in a spirit of unity and resilience. One of the most iconic tributes to the victims of 9/11 came in the form of a Budweiser commercial that aired during the Super Bowl in 2002.

The commercial, titled “Respect,” featured the iconic Budweiser Clydesdales making a pilgrimage to New York City, where they bow in reverence to the skyline in honor of the fallen. The emotional spot was set to the backdrop of Lee Greenwood’s patriotic anthem, “God Bless the USA.”

What made the commercial so powerful was its simplicity and poignancy. There were no words spoken, just the haunting melody of Greenwood’s song and the majestic beauty of the Clydesdales paying their respects. The commercial struck a chord with viewers across the country, eliciting a strong emotional response and serving as a reminder of the strength and resilience of the American spirit.

The commercial was created by the advertising agency DDB Chicago and directed by Bob Industries. The spot reportedly cost around $2 million to produce, with a significant portion of the budget going towards securing the rights to use Greenwood’s song. The actors in the commercial were the Budweiser Clydesdales, who have been a beloved symbol of the brand for decades.

The Budweiser Clydesdales have been featured in numerous commercials over the years, but the 9/11 tribute spot remains one of the most memorable and impactful. The commercial was praised for its respectful and tasteful portrayal of the events of 9/11, and it received widespread acclaim from viewers and critics alike.

In the years since the commercial aired, there have been several other commercials that have sought to evoke similar emotions and pay tribute to the victims of 9/11. One such commercial was a spot for the NFL that aired during the Super Bowl in 2011. The commercial featured a moving rendition of “America the Beautiful” sung by a choir of children, interspersed with images of first responders and scenes of unity and resilience.

Another commercial that drew comparisons to the Budweiser 9/11 tribute was a spot for Jeep that aired during the Super Bowl in 2013. The commercial, titled “Whole Again,” featured images of soldiers returning from war and reuniting with their families, set to a narration by Oprah Winfrey. The emotional spot was praised for its poignant message of sacrifice and love.

A more recent commercial that paid tribute to the events of 9/11 was a spot for Budweiser that aired during the Super Bowl in 2020. The commercial, titled “Typical American,” featured images of firefighters battling blazes and helping those in need, set to the song “A Little Bit Country, A Little Bit Rock ‘n Roll” by Donny and Marie Osmond. The spot highlighted the bravery and selflessness of first responders in the face of adversity.

While these commercials all sought to honor the memory of the victims of 9/11 and pay tribute to the heroes of that day, the Budweiser 9/11 tribute commercial remains a standout for its simplicity and emotional impact. The commercial served as a powerful reminder of the unity and resilience that emerged in the wake of tragedy, and it continues to resonate with viewers to this day.

Common Questions and Answers:

1. Who created the Budweiser 9/11 tribute commercial?

The commercial was created by the advertising agency DDB Chicago.

2. When did the commercial air?

The commercial aired during the Super Bowl in 2002.

3. How much did the commercial cost to produce?

The commercial reportedly cost around $2 million to produce.

4. What song was featured in the commercial?

The commercial was set to the backdrop of Lee Greenwood’s patriotic anthem, “God Bless the USA.”

5. Who directed the commercial?

The commercial was directed by Bob Industries.

6. What actors were featured in the commercial?

The actors in the commercial were the Budweiser Clydesdales.

7. What was the title of the commercial?

The commercial was titled “Respect.”

8. What was the emotional response to the commercial?

The commercial elicited a strong emotional response from viewers across the country.

9. How did the commercial pay tribute to the victims of 9/11?

The commercial featured the Budweiser Clydesdales making a pilgrimage to New York City, where they bow in reverence to the skyline in honor of the fallen.

10. What other commercials have paid tribute to 9/11?

Other commercials that have paid tribute to 9/11 include spots for the NFL, Jeep, and Budweiser.

11. What was the message of the Budweiser 9/11 tribute commercial?

The commercial served as a reminder of the strength and resilience of the American spirit in the face of tragedy.

12. How did the commercial differ from other tributes to 9/11?

The commercial stood out for its simplicity and poignancy, with no words spoken and just the haunting melody of Greenwood’s song.

13. Why is the Budweiser 9/11 tribute commercial considered iconic?

The commercial is considered iconic for its respectful and tasteful portrayal of the events of 9/11 and its lasting emotional impact on viewers.