72andSunny's Infiniti loss is CPB's gain
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Infiniti is on the move again within MDC Partners. The automaker and 72andSunny have cut ties less than a year after the shop was hired to handle creative for several global vehicle launches. “We leave this relationship with best wishes for the success of the Infiniti brand. We are excited to be freed up for future opportunities in automotive,” 72andSunny CEO Matt Jarvis said in a statement.
72andSunny, which was hired last August, has been handling all global creative responsibilities, including big campaigns running in the U.S., such as one called “Thrones” for the new new QX80 (below). That meant less work for MDC sibling agency CPB, which has been working with Infiniti since 2014. But CPB will now be back in the pole position on the brand, according to people familiar with the matter.
CPB had remained on the roster even as 72andSunny handled global, including handling an ad now running in the U.S. for the brand’s tie-in with Marvel for the new “Avengers: Infinity War” movie.
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