Hasta La Creative!

A question for the men in the audience: have you ever mentored a young person? The answer is almost certainly no, but Esquire wants to change that with the help of 72andSunny and its new “Mentoring Project.”

In short, the magazine enlisted a bunch of celebrities along with three ad agencies to try and sell the virtues of the practice to its uber-sophisticated readers. These spots, which will appear in the magazine as well as on its website/social feeds and video channel, aim to “puncture [the] stuffiness” that leads so many men to sit at home rather than reaching out to the young dudes who need their wisdom.

The idea is that mentoring is a bit less intimidating when framed as a simple sharing of manly pleasures. As the copy on the above ad puts it:

“That idea can seem paralyzing — like we have to be Aristotle or George Washington or something.

But you don’t need to be a philosopher or scholar, boy scout or saint. Men learn by doing. Go. Eat burgers bigger than your head. Together.”

Two more after the jump.

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