Jan
29
72andSunny Picks Up Global Axe Creative
Posted in: Uncategorized
72andSunny has won global creative work for Unilever’s Axe account, Unilever said Thursday.
The marketer said 72andSunny, which will lead the account out of its Amsterdam office, will begin work immediately and will include a “significant global project,” according to a statement. 72andSunny is expected to be leading creative going forward. The review was handled without a consultant.
Global creative duties on Axe up to now have been split between BBH in London and New York and Lowe and Partners’ Ponce, Buenos Aries. A Unilever statement said that “Unilever will continue to work with other incumbent agencies for Axe,” but did not elaborate beyond that. BBH also handles work for Unilever’s Vaseline and Dove Men.
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