Mar
11
72andSunny Picks Up Global Adidas Sports Account
Posted in: Uncategorized
72andSunny has been named the global agency for Adidas’ sports business.
The MDC agency will be responsible for creative for global brand campaigns for the company’s basketball, running, soccer and women’s efforts, much of which had been handled by Omnicom’s 180LA.
“We’ve made incredible work for Adidas throughout the years,” a spokeswoman for 180LA said in a statement. “We were asked to remain on their agency roster but we’ve decided to open up the category for new creative opportunities.”
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