Aug
22
6 Rules to Making Inspiring Creative, Learned From Great Clients
Posted in: UncategorizedIn my entire career, I can’t recall one instance of a client saying, “We’d like you to create average work. That’s all this brand needs.” Nobody wants average work. But creating advertising that transforms brands is not a process for the faint of heart. It takes soul-searching, hard questions, candor, collaboration and daring. No wonder…
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