50 Years in the Family Ad Agency Business
Posted in: UncategorizedIn 1964, the Beatles took America by storm. The creative revolution was not only in music, but in advertising, led by Bill Bernbach. My father Berny saw it coming, and in that same year he went out on his own to start an ad agency.
Dad was an artist turned art director, and wanted to shake up the Philly ad canvas. More than that, however, he wanted to create a company that felt different — where crazy, talented people wanted to work, and clients wanted to be.
Fifty years later, we are still thriving. But it wasn’t easy. We have more than a few war stories under our belt. So this is not going to be a column that pats Brownstein Group on the back for making it to our 50th birthday. Instead, I want to give back to those of you who may want to start your own shop one day — or who already have — and could use a few new ideas to help you get your shop to a ripe old age. I could’ve listed 50 of them to be cute, but there are eight tenets that really got us here:
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