Dec
10
5 Ways Agencies Can Be More Transparent in Their Advertising
Posted in: UncategorizedIt’s been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies’ feet to the fire, demanding clarity and transparency in the business arrangements between them. For media agencies, transparency remains an important and controversial issue. With most agencies running an opaque and non-transparent business model–and…
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