5 things your brand should know about building a voice app


As 360i CEO Jared Belsky likes to say, “This revolution won’t be televised … it will be voiced.”

But as seriously as his agency thinks marketers should take voice, Belsky says a lot of brands are biding their time to navigate the tricky landscape until the terrain is a little more established.

That’s probably not smart.

Continue reading at AdAge.com

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