5 Takeaways From Tide’s Full-Blown Super Bowl Blitz

Sunday night’s game may have been between the Philadelphia Eagles and New England’s Patriots, but Tide’s commercial takeover stole the advertising show. Over the course of four hours, Tide slowly rolled out its elaborate “It’s a Tide Ad” campaign from Saatchi & Saatchi New York, starting with a somewhat confusing ad in the first quarter…

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