Nov
22
5 Reasons Brands Have Never Been More Challenged
Posted in: Uncategorized
It’s tempting when consulting Millward Brown’s latest BrandZ report to believe that U.S. brands have never been stronger.
With some of the impressive valuation figures contained in the report, “The Fearsome Five Brands Show Continued Growth,” it’s easy to convince yourself that brands are dynamic, vibrant, healthy and, importantly, essential contributors to company growth.
Indeed, many brands are, but there are also considerable numbers of them who are languishing. This is due in part to outside forces, but also because of neglect by their owners.
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