Feb
23
40% of Online Ads Are Found to Be Overweight and Slow Sites
Posted in: Uncategorized
Ads need to go on a diet.
More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times, according to a report from Ad Lightning, which works with publishers to monitor ad speed.
The report won’t be a shock to many publishers already grappling with the issue of “fat ads,” which is what some in the industry are calling them.
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