40 Million Views Say People Still Love to Watch Evian’s Babies
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New decade, but Evian’s computer-animated babies are still a hit. At least they were last week when Evian made not one, but two appearances on the Viral Video Chart.
Evian’s latest “Baby & Me,” came in at No. 1 with 35.8 million views. Created by BETC Paris, the video shows adults looking at their reflection in a store window only to see a baby version of themselves starring back. The film also had 80 related clips, 740,000 Facebook shares, and 11,000 comments last week.
“Baby & Me,” of course, is a continuation of the Evian’s uber-popular 2009 campaign, Live Young, which featured babies rollerskating to “Rapper’s Delight.” At the beginning of April, Live Young had a total of 205 million views, according to Visible Measures, which made it the third most viewed campaign ever.
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