May
22
4 Ways to Use Social to Enhance Your Integrated Marketing Campaign
Posted in: UncategorizedAs a concept, integrated marketing has made its way from crawling to running, being picked up by brands as a method of storytelling through consistency. And it’s a smart move: Kantar Millward Brown’s report, AdReaction: The Art of Integration, found that consumers overwhelmingly believed that integrated marketing campaigns help build brands, with 65 percent having…
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