4 Ways to Make Them Hate Your Pre-Roll Ad Less
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As we all recover from a divisive presidential election, it is time to tackle another polarizing topic: the digital video pre-roll ad. We have all tried to watch a 90-second clip on YouTube, only to be confronted by a frustrating, 30-second ad.
What is absolutely remarkable is that even though 94% of pre-roll ads are skipped, per a study from eConsultancy, new studies show pre-roll ads are also among the most effective forms of digital advertising. For example, a study in April by IPG Media Lab and YuMe showed pre-roll is the most informative and engaging video ad format, compared to mid-roll and outstream.
Research findings like that are behind moves by companies like Twitter, which in March announced it would begin running pre-roll ads on Periscope videos.
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