4/20 Advice for Cannabis Marketers: Start Early, Skip Easter, Target Newbies

Stripping away the hype and looking past the promotional frenzy that dominates April 20–also known as the Black Friday of cannabis retail–there’s a low-key, tried-and-true buyer who will continue in 2022 to be the backbone of this seminal spring holiday. This knowledgeable, long-time consumer will propel the industry–helping to boost its sales by 130% over…

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