Aug
29
32 Years Ago, McDonald’s Tried to Trademark ‘Mc’—It Didn’t Work
Posted in: UncategorizedEarlier this year, McDonald’s lost a legal battle in the E.U. after attempting to keep Irish burger chain Supermac from expanding. Burgers weren’t the issue; it was “mac”–three letters that, like “Mc,” the Golden Arches contends are its sole right to use in the market, at least when it comes to food. The E.U. Intellectual…
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