Hasta La Creative!

It’s a forgone conclusion that men are idiots, right? Think of it this way. If an alien ship were to orbit the planet and take a look at the plethora of beer commercials floating around the interwebs, they could only come to one conclusion. Men, when consuming — or even just thinking about consuming — beer, are blithering buffoons who have no socially redeeming qualities.

Take this Steinlager beer commercial. A group of guys, who are clearly in their 30s, get ripped and proceed to apply Sharpie art on the drunkest in their group to what…prove men really never leave high school?

Oh but that’s not what the brand meant. No, not at all. You see, they finish the ad with “Be the artist. Not the canvas” as if getting drunk and drawing on your friends was some new kind of higher art form.

Really?