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The Association of National Advertisers has enlisted 30 of its members to address the prevalence of digital-ad fraud, an issue that’s been gaining attention as brands pump more and more dollars into online advertising.

The group is teaming up with fraud-detection company White Ops for a month-long study that is also meant to produce steps its members can take to combat the problem themselves.

“ANA really thinks it’s important that our members, the marketers, play a key role in addressing the fraud issue,” said Bill Duggan, group exec VP at the ANA. “It’s their money; they need to be more active.”

Continue reading at AdAge.com