Mar 16

3 Elements of Your Brand That Can Shine Through in These Harrowing Times

Posted in: Uncategorized

Do tough times reveal the true character of a brand? Facing the coronavirus (COVID-19) pandemic and subsequent disruption in nearly all industry sectors, how might a brand’s choices reveal its nature or true personality, strengthen or damage or perhaps transform its relationship with stakeholders? Brand actions during critical moments such as this can prompt a…

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