25 minutes. That's how long KLM's Mexico tweet lasted.

On twitter KLM celebrated the Netherlands win against Mexico in the world cup with a snarky “Adios Amigos!”. Since the simple icon depicting a Mexican on the Airline Departure sign has a moustache, scarf & sombrero symbol on it, I quickly predicted that was going to bit them in the ass, all the while Digiday, Buzzfeed and I’m sure countless advertising and marketing professionals ran off to post on Linkedin about how bad this idea was. The tweet lasted 25 minutes, before KLM took it down.

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