21st Century Fox to Review Global Media Agency Business
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Global media company 21st Century Fox is reviewing its worldwide media buying and planning business across its massive film, TV and home entertainment groups, the company said Monday evening.
The New York-based film and TV giant spent $767.48 million on U.S. measured media in 2014, according to Kantar Media. Globally, it’s spending exceeds $1 billion, said a person familiar with the company.
“We are getting great service from all of our current agency partners so this review is not about performance or cost,” said a spokeswoman. “The rules of consumer engagement in our business are shifting quickly and dramatically. After more than 10 years since our last company-wide global review, we are going through this process to ensure we have the right agency partners who are best equipped to work with us to reimagine the future of marketing for 21st Century Fox’s leading brands.”
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