Hasta La Creative!

The judge’s order against The Clarksdale Press Register in Clarksdale, Miss., had alarmed press advocates, who said it was a violation of the First Amendment.

Putting Lionel Messi and Alexia Putellas in a Lay’s commercial is tricky enough, but having them pop into soccer bars in Miami and Barcelona unrecognized requires Ballon d’Or skills. PepsiCo first sent French soccer legend Theirry Henry door-to-door in Barcelona during the UEFA Champions League tournament in 2023, offering to watch a match with fans…

The niche movie streaming service has become a real Hollywood player thanks to the success of the body horror film.

The numbers $7.98 billion — Paramount’s revenue for the fourth quarter of 2024, a 5% year-over-year increase. $4.98 million — Paramount’s revenue from TV ads, which declined 4% from the year prior. The decrease reflects declines in the linear advertising market and fewer sporting events on CBS, partially offset by high spends on political advertising….

Under Armour has tapped Liz Bacelar, former executive director of global tech innovation at Estee Lauder, as its new head of AI and advanced analytics. Bacelar’s role is to “fuel an era of generative AI for our organization”, the company confirmed with ADWEEK. Bacelar is responsible for assembling a team of data scientists, engineers, and…

This is TVNewser’s basic cable network ranker and cable news report for the week of Feb. 17, 2025. Fox News and CNN were the recipients of positive momentum as the two cable networks recorded week-to-week growth in total viewers and the Adults 25-54 demo during primetime, according to Nielsen Media Research. CNN was the only…

This is TVNewser’s basic cable network ranker and cable news report for the week of Feb. 17, 2025. Fox News and CNN were the recipients of positive momentum as the two cable networks recorded week-to-week growth in total viewers and the Adults 25-54 demo during primetime, according to Nielsen Media Research. CNN was the only…

CBS News and Stations is venturing into the world of Artificial Intelligence video creation by partnering with Waymark, an AI video creation technology company. Through its partnership with Waymark, CBS owned stations will offer their local advertising partners Waymark’s technology that allows instant and, what it called, affordable video creative that, it said, overcomes traditional…

Will Tegna begin hubbing its weather forecasts? The question came up after we looked into an FTVLive story about recent a posting from the station group looking for someone to work in what looked like a weather hub system. We heard from Tegna that the position is primarily to back up weather casters during times…

The company has a merger with Skydance pending before the Federal Communications Commission, whose chief has criticized diversity, equity and inclusion hiring programs.