Hasta La Creative!

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Quem nunca gostou de dar uma risada? Ainda mais se for daquelas que tiram o nosso ar e nos deixam sem fôlego. Rir é algo que nasceu faz mais de 10 milhões de anos, com os nossos ancestrais, os macacos. E ontem, no palco de Cannes, Jon Cook, Debbi Vandeven e Benjamin Crook tiveram a …

Leia Cannes Lions 2024: Rir (ainda é) o melhor remédio na íntegra no B9.

var HYVOR_TALK_WEBSITE = 10957;

Quem nunca gostou de dar uma risada? Ainda mais se for daquelas que tiram o nosso ar e nos deixam sem fôlego. Rir é algo que nasceu faz mais de 10 milhões de anos, com os nossos ancestrais, os macacos. E ontem, no palco de Cannes, Jon Cook, Debbi Vandeven e Benjamin Crook tiveram a …

Leia Cannes Lions 2024: Rir (ainda é) o melhor remédio na íntegra no B9.

CANNES, France–Eight months after tech giant Globant acquired Gut, ADWEEK’s Breakthrough Agency of the Year, the digital consultancy is making its first move to transform its creative and tech offerings. Globant is combining the agencies it has previously acquired, including Habitant, Ad_bid, KTBO, Vertic and Gut, into one Globant Gut Network, organized around eight disciplines…

Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with competitive ad offerings. But at the Cannes Lions Festival, Disney took a major step towards making its streaming ad inventory more available to a wider…

Supply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to four sources familiar with the matter. The sale process has been going on for several months, three sources said. The deal was sent out to new investors in April, according to a source familiar. That…

New agency Vacation made a conscious decision to launch during Pride Month. The queer- and Latina-owned full-service agency wants to upend regular agency conventions with a unique approach designed to uplift the communities it aligns with. While plenty of new agencies claim to be different, Vacation has carved out a niche, structuring its business objectives…

The 2024 Cannes Lions International Festival of Creativity has a new category: humor. “Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences,” Cannes Lions noted in a statement. Data shows there’s good reason behind adding a humor category. More than purpose, surprise or novelty,…

In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, global head of marketing at Airbnb. Asai shares insights on leveraging creativity for brand storytelling, the importance of design in creating memorable experiences and introducing Airbnb’s new Icons category. Asai brings extensive experience in design and marketing to Airbnb, beginning his…

Orange’s “WoMen’s Football” ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women’s sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to…