To kick off TelevisaUnivision’s 2024 upfront, attendees were treated to a vivacious opening number: an original song written and composed by the TelevisaUnivision music team, Carlos Marmo and Agustin Barreto. The number was choreographed and directed by Luis Salgado, from hit Broadway shows In the Heights and On Your Feet; featured Manny Marquez (On Your…
How do you bag clients like Taco Bell Canada, KitKat and CIBC? By cultivating a workplace where staff feel understood and creativity can flourish. As president of Toronto-based creative agency Courage, part of the No Fixed Address collective, Niki Sahini wears many hats, but her passion lies in building such a space, while driving what…
Advertising Agency: Verve Media, Mumbai, India.
Brand: Nobel Biocare
Creative Strategist: Kunjali Khanudi
Copywriter: Taha Sayed
Visualizer: Jeel Shah
Account Director: Uday Roy
Account Manager: Harshal Ashar
Advertising Agency: Verve Media, Mumbai, India.
Brand: Nobel Biocare
Creative Strategist: Kunjali Khanudi
Copywriter: Taha Sayed
Visualizer: Jeel Shah
Account Director: Uday Roy
Account Manager: Harshal Ashar
Advertising Agency: Verve Media, Mumbai, India.
Brand: Nobel Biocare
Creative Strategist: Kunjali Khanudi
Copywriter: Taha Sayed
Visualizer: Jeel Shah
Account Director: Uday Roy
Account Manager: Harshal Ashar
Advertising Agency: Verve Media, Mumbai, India.
Brand: Nobel Biocare
Creative Strategist: Kunjali Khanudi
Copywriter: Taha Sayed
Visualizer: Jeel Shah
Account Director: Uday Roy
Account Manager: Harshal Ashar
Advertising Agency: Verve Media, Mumbai, India.
Brand: Nobel Biocare
Creative Strategist: Kunjali Khanudi
Copywriter: Taha Sayed
Visualizer: Jeel Shah
Account Director: Uday Roy
Account Manager: Harshal Ashar
The article challenges the evidence used to convict Lucy Letby, a neonatal nurse, of multiple murders last year, and has led to a debate about England’s restrictions on trial reporting.
First, The Walking Dead. Later, the Oscars. Now, Star Wars. Design and make software brand Autodesk is tied to an embarrassment of intellectual property riches, and its marketing is leveraging this to reach potential customers. Autodesk software is used to design elements of high-profile pieces of entertainment, including at Lucasfilm and Disney to bring the…
Stuck at home during the pandemic lockdowns of 2020, a whopping 70% of Americans began cooking for themselves–a 50% jump over the prior year. For the sake of those whose culinary acumen didn’t rise above scrambled eggs and turkey sandwiches, New York Times Cooking editor Sam Sifton penned a piece that recommended a new brand…
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Em celebração às festas de São João e à icônica obra “O Auto da Compadecida” de Ariano Suassuna, Brahma lança uma campanha estrelada por Selton Mello e Matheus Nachtergaele, revivendo os amados personagens João Grilo e Chicó. A ação é assinada pela agência Africa Creative. ? Palavra da marca: “Como marca verdadeiramente brasileira, é uma …
Leia Brahma homenageia cultura brasileira com campanha de São João em parceria com “Auto da Compadecida 2” na íntegra no B9.
To no one’s surprise, NBCU ad sales chief Mark Marshall enjoys having more than 72 hours to plan an upfront event. In 2023, NBCUniversal’s upfront week presentation faced obstacles, including former ad sales chief Linda Yaccarino leaving the company for Twitter/X days before the event and Hollywood strikes keeping entertainment talent away. That resulted in…
The sports on Disney, Fox and Warner Bros. Discovery (WBD) finally have a new dedicated streaming venue–or, in this case, Venu. With help from creative partners at R/GA, the media giants announced the Venu Sports brand–the name of the companies’ combined upcoming sports streamer–during TV upfront week on Thursday. The Venu moniker keeps the idea…
With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad sales leaders. Following our conversation with NBCU’s Mark Marshall, next up is Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox Entertainment. This is Collins’ first time leading the Fox upfront after…
Conservative outlets have painted Mr. Cohen as a traitor to the conservative cause, while liberal organizations focused on what he said he did for Donald J. Trump.
Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday. On stage at New York City’s Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Actor Alec Baldwin also…
He fought prejudice and incarceration during World War II to lead a successful career, becoming one of the first editors of color at a metropolitan newspaper.
Sophie Turner will forever be Queen in the North in the hearts of Game of Thrones fans. Now, the actress is adding another jewel to her crown as the star of Joan, an ambitious period drama that’s among the fall offerings that The CW announced during TV Upfront week Set in the 1980s, the limited…
Shopping at Target is its own meme. The running joke on social media is that a person will go into Target for one thing and gleefully leave with a host of items they didn’t intend to buy. The retailer wants to convey that relatable sentiment in a new marketing campaign, “That Target Feeling,” which depicts…
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A Samsung aproveitou para surfar na onda da polêmica do recente comercial da Apple. A resposta veio na forma do anúncio “Uncrush” (abaixo) uma crítica direta ao contestado comercial “Crush” ? O Contexto da Polêmica: No início deste mês, a Apple lançou o aguardado iPad Pro com telas OLED e o chip M4, destacando o …
Leia Samsung provoca Apple depois da polêmica com o comercial “Crush” na íntegra no B9.
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