Families in the Baltics are ready to give their overworked kitchen appliances a break as they seek out excuses to go to McDonald’s. Created by TBWA Latvia, the 30-second advert from the quick service restaurant giant, “Send Your Kitchen on Vacation,” promotes the various ways customers can pick up food from McDonald’s. The ad features…
Em seu comercial para o Super Bowl 2024, o do Uber Eats destaca sua capacidade em oferecer uma ampla gama de produtos. Com um toque de humor, celebridades como Jennifer Aniston, David Schwimmer, o casal Beckham, Jelly Roll e Usher protagonizam momentos de esquecimento inusitados. Produzido pela Special Group U.S., o anúncio de 60 segundos …
Leia Super Bowl 2024: Uber Eats reúne Jennifer Aniston, David Schwimmer e o casal Beckham em seu comercial na íntegra no B9.
Popeyes lança sua primeira campanha no Super Bowl destacando uma novidade: asas de frango agora fazem parte do seu cardápio. O comercial de 30 segundos, traz Ken Jeong sendo despertado de um congelamento criogênico para se deparar com essa novidade culinária (e um mundo repleto de inovações tecnológicas). Criada pela McKinney, a inspiração para o …
Leia Popeyes estreia no Super Bowl com “descongelamento” de Ken Jeong na íntegra no B9.
What Design Can’t Do. Essays on Design and Disillusion, by writer, artist and designer Silvio Lorusso. Published by Set Margins.
Graphic design: Federico Antonini.
Do you remember when design vowed to make sense of “complexity”, vanquish all the world’s ailments and add layers of “seamless” enchantment to our existence? When design was a positive force of change? Those promises might still be there today, but our collective faith in the power of ‘creative destruction’ and boundless innovation has dwindled.
In his book, artist and designer Silvio Lorusso investigates the reasons behind the sense of disappointment that pervades design, disentangling the messy daily reality of the profession from the excessive positivity of its discourse.
The chaos, it seems, cannot be contained; logo generators and other digital tools that automatise design processes, repetitive tasks, online job platforms for creative freelancers that atomise design gestures, low financial rewards -especially if you consider the decreasing return on investment from higher education, feeling of being unable to shape the workings of the profession, etc. Worst of all, the uneasy position that designers occupy within consumerist enterprises leaves them very little room to deploy any ethical ambitions they might have.
Bas Jan Ader, I’m too sad to tell you, 1970 – 1971
Fiverr’s Marketing Campaign getting the feedback it deserves in the subway. Photo: hackernoon
What Design Can’t Do looks at how design is pushing back against this crisis of legitimacy. Some of the strategies the book analyses will sound familiar to many of us: the injunction to ‘learn to code’, the manifesto craze, the workshopisation of the discipline, the appropriation of countercultures, etc. And the rise of design movements that, instead of changing the world through products and services, claim to shape debates and influence public opinion. None of that has quite managed to give designers the authoritativeness they aspire to.
Lorusso’s critique is sometimes brutal, but it never turns angry. He seems to genuinely care for the design discipline(s.) His book is honest and impeccably researched, calling upon the words of philosophers, design theorists, design historians and other thinkers to show how designers keep trying to reinvent themselves as self-anointed political activists, intellectuals of techniques (instead of technical intellectuals), slayers of capitalism, etc. And i’m going to add “artists” to the list. I can’t count the number of times i’ve heard designers tell me that they are also artists. In a few cases, it made perfect sense. In most cases, not so much.
The book is a call for a serious admission, examination and “organisation” of the hopelessness that torments design. Before trying to solve the world’s many problems, design needs to confront its own troubles.
The Grammys numbers are in, and it’s music to CBS’ ears. Despite linear TV trending down almost across the board outside of sports, CBS’ defied the numbers once again with Sunday’s broadcast of the 2024 Grammys. Viewership was up 34% from last year on the night, averaging 16.9 million viewers, the largest Grammys audience since…
For the first Super Bowl ad in Mountain Dew Baja Blast history, PepsiCo brought in Aubrey Plaza and her former Parks and Recreation costar Nick Offerman to try to contain their enthusiasm. Earlier this year, PepsiCo announced that Mountain Dew Baja Blast–a favorite of Chalupa-stockpiling, Nacho Fry-chasing, Crunchwrap-decimating Taco Bell patrons for the past two…
Para marcar o retorno do icônico McFish ao seu cardápio, o McDonald’s recrutou Fábio Jr., um dos ícones românticos da música brasileira, para reinterpretar o clássico “Borbulhas de Amor” (imortalizada na voz de Fagner) em uma homenagem ao sanduíche. A campanha, uma criação da GALERIA.ag com produção da O2 Filmes, apresenta um filme de 30 …
Leia Com Fábio Jr., McDonald’s lança melodia de sabor para o retorno do McFish na íntegra no B9.
Uber Eats’ Super Bowl 58 ad mashes together celebrities including Jennifer Aniston and David Schwimmer, David and Victoria Beckham, and halftime performer Usher, all of whom forget key parts of their identities. The brand’s fourth consecutive Big Game commercial, created by agency Special Group, will air during the third quarter just after the halftime show….
Squarespace, o famoso serviço de criação de sites, revelou um teaser do que vai ser seu comercial no Super Bowl 2024. O making of destaca colaboração entre o lendário diretor Martin Scorsese e sua filha, Francesca Scorsese. Esse é o décimo ano consecutivo da marca na final do futebol americano e a estreia de Scorsese …
Leia Super Bowl 2024: Squarespace revela teaser com processo criativo de Martin Scorsese e sua filha Francesca na íntegra no B9.
Em seu comercial para o Super Bowl 2024, M&M’s celebra estrelas como Dan Marino, Bruce Smith, Terrell Owens e Scarlett Johansson. Mas não por vitórias. A campanha, criada pela BBDO NY, homenageia esses quase campeões, reconhecendo que mesmo os que não levam o grande prêmio merecem reconhecimento. Um anel para Quase Campeões Dan Marino apresenta …
Leia M&M’s celebra os quase campeões do Super Bowl com anel de consolação na íntegra no B9.
When writer-director Derek Mari and producer Dan Sima decided to make Crohnie, a short film based on Mari’s experiences with Crohn’s disease, they had to raise a production budget first. They considered private investments, crowdfunding and product integration deals–common ways independent filmmakers bootstrap productions. Mari and Sima stumbled upon a windfall when they signed a…
The social network wants to promote standardized labels to help detect artificially created photo, video and audio material across its platforms.
Ben Affleck went viral during the 2023 Grammys for looking bored and dejected while sitting next to his wife, Jennifer Lopez. A Dunkin’ ad released during this year’s awards that teases a likely Super Bowl campaign builds on that meme as the actor, director and brand ambassador decides to become a pop star himself. Exaggerating…
As 2024 gets underway with a tumultuous January, one can only imagine what the next 11 months have in store. If the last few years have taught us anything, it’s that anything can and will happen. Luckily, we were able to ask some experts to discuss their predictions for the year ahead at ADWEEK’s annual…
In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.
(TrendHunter.com) The February 2024 Games trends are influenced by a number of high-profile releases in various genres. With a large number of games, hardware, and accessories released this month, gamers may have had…
(TrendHunter.com) The February 2024 watches trends continue to evolve as smartwatch technology grows and traditional timepieces become more intricate and sustainable. From new releases to collaborations, from classic…
(TrendHunter.com) The February 2024 art and design trends encapsulate a transformative era where minimalism, technological integration, and sustainability converge to redefine aesthetic and functional standards…
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